the aim of this study was to identify the model of the effect of brand communities based on social media on value creation practices, brand trust and brand loyalty. the statistical population consisted of all members of sport brand communities of social media in mazandaran province and 115 subjects were selected as the sample. for data collection, brand communities (laroche et al., 2012) questi...

This paper examines one aspect of online brand communities that of brand loyalty. In particular, it explores how the online strategies of Small and Medium Sized Enterprise’s (SME) could be operationalised. The paper aims to address the need for further empirical research into consumer behaviour in online brand communities, as suggested by De Valck et al. (2009), Brodie et al. (2013) and Wirtz e...

Graz University of Technology, Institute of Environmental Biotechnology, Petersgasse 12, A6 8010 Graz, Austria; Julius Kühn-Institut (JKI), Messeweg 11, D-38104 Braunschweig, 7 Germany, Kawanda Agricultural Research Institute, National Banana Research Program, 8 Uganda; Makerere University, Department of Agricultural Production, College of 9 Agricultural and Environmental Sciences, Uganda and B...

Adenocarcinoma of the pancreas is a disease of the elderly, is rarely diagnosed before age 40, and has a peak incidence between the ages of 65 and 79.[1] Dr. Jacobson and coauthors provide a detailed review of the management of elderly patients with pancreatic cancer. They emphasize the glaring omission in the medical literature concerning management of pancreatic cancer in this segment of the ...

Falling is a serious problem in the elderly, mainly due to its negative impact on the quality of life of this population and increased public health costs (Bento et al. 2010). The etiology of falls is multifactorial, so developing a broad understanding of the biomechanical and physiological factors associated with increased risk of falling in the elderly is extremely important (LaRoche et al. 2...